About Us

About MoveWell

The Story So Far

Lifelong friends and Chartered Physiotherapists Will Howard and Henry Abrahams were inspired to create MoveWell by a love of human movement and the appreciation that very few fitness, rehab and wellbeing products are sourced and manufactured to a high environmental specification. MoveWell is therefore underpinned by a deep desire to produce high-quality, robust and sustainable products.

The founders have a combined clinical experience-base of over 30 years, working with a huge variety of professional athletes and individuals around the world. They have distilled their experience to create a range of simple and effective fitness and rehabilitation products which enable enjoyment and longevity in playtime, performance and life.

We’ve launched our flagship Recovery Collection and the future of MoveWell is looking bright: our Rehab Range will also showcase a range key products that can be sold as a complete Pack or stripped down essentials Pack, and each product will also be sold separately. All our ranges will be consistent with our goals; keeping our products environmentally-conscious and portable. These ranges will enable our customers to recover and perform strength, movement conditioning and rehab exercises and classes anywhere, allowing for greater training consistency and the benefits of being outside. 

All aspects of our current design, manufacturing, sourcing and shipping have been carefully considered to keep our environmental impact as low as possible. As we continue to grow, we will align our business structure and processes with B-corporation (Bcorp) principles and become part of the Bcorp community to ensure we are accountable to our consumers, ourselves and the world we live in.

“We both aim to live the MoveWell life, in both our personal and professional lives. We understand the value of getting out there. We love movement, the natural environment and we wanted to create better choices. We hope our products help our community to do more of what they love and make the most of every opportunity.”